Agency uses its strengths to turn a 2020 pivot into an award-winning marketing tool
Decorated marketing agency 524 Creative has been honored by the 16th Annual Davey Awards for producing a “Bus Tour” pitch video for the Town Center Community Improvement District (CID). The firm received a Silver Davey from the Academy of Interactive and Visual Arts (AIVA), an award which honors outstanding creative work from the best small shops from across the world.
The Davey Awards recognize the achievement of “Creative Davids” who, as the myth imparts, are able to use ideas, intelligence and out-of-the-box thinking to show strength against the “Goliaths” of their field. The judges of the AIVA are leading professionals who are dedicated to embracing progress and the evolving nature of media. These awards in particular allow for local agencies like 524 Creative to celebrate the creative solutions they bring to life using smaller budgets.
Scott Wright, Principal and Creative Director of 524 Creative, said, “We were delighted to put our experience and creativity into action to fulfill our client’s vision for this video. We’d like to sincerely thank the Davey Awards and of course, the Town Center CID, whose partnership is instrumental when it comes to such recognition.”
The promotional video came about in response to the ever-expanding shutdowns amid the COVID-19 pandemic. With close-quarter outings postponed indefinitely, the CID could no longer host bus tours of the district. Yet they still wanted to share the benefits and value of their exclusive tour, as well as membership in the Town Center Community Alliance. Planners at their core, the CID team enlisted 524 Creative to manage this unexpected, yet perceptive pivot to meet their new needs.
Tracy Rathbone Styf, Executive Director of the Town Center CID, said, “This video is a fantastic way for us to get community members aware of and engaged in our work. It invites them to join us for an inside look at our vision and at thoughtful development opportunities throughout our district. We are thrilled to have this versatile marketing tool, which is already reaching so many more people than we could have taken on a bus. Our new video is proving to be of outstanding value because it can entice more potential Alliance members who are excited at the chance to move forward with us.”
About the Davey Awards
The Davey Awards exclusively honor the “Davids” of creativity, the finest small shops, firms, agencies, and companies worldwide. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small agencies do each year. The annual International Davey Awards honors the achievements of the “Creative Davids”, who derive their strength from big ideas rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller agencies as they compete with their peers to win the recognition they deserve. Please visit www.daveyawards.com for more information.