Marietta marketing agency 524 Creative received a MarCom Platinum award, the organization’s top honor, for the digital annual report for the Town Center Community Improvement District (CID). The agency also received MarCom Gold awards for the CID’s fundraising brochure, “Taking to the Skies,” a T-shirt design for the Shepherd’s Men, and various designs for the Harrison High School Marching Band.
The MarCom Awards honor excellence in marketing and communication. Chosen from thousands of international applicants, the awards recognize creative stars in the industry and the hard work and generosity of marketing professionals. MarCom is administered by the Association of Marketing and Communication Professionals (AMCP), an international organization that consists of professionals in marketing, communication, digital and web design, advertising and public relations.
“What an incredible year of honors!” said April Wright, Principal of 524 Creative. “None of this would have been possible without our outstanding partners, who make what we do fun and incredibly fulfilling. Our work lets us promote amazing organizations and causes that are near and dear to our hearts, and we are grateful for the incredible opportunity to help make them successful.”
524’s platinum-award-winning project represents the first digital annual report released by a Georgia CID. The environmentally friendly option offers greater interactivity and extends to a larger audience than traditional reports. This honor adds to several accolades the agency received this year for their work with the CID. In October, 524 won a gold Davey and a silver W3 award for the annual report, as well as a silver Davey for the “Taking to the Skies” brochure. The brochure, which won a MarCom Gold award, is part of a fundraising campaign for an educational and historical installation program at the district’s newest park.
Tracy Rathbone Styf, Executive Director of the Town Center CID, said, “524’s outstanding work has been recognized from a variety of organizations this year. I believe that fact alone could reflect the caliber of work they’ve created for us, but I must add that their integrity and dedication to our success makes them exceptional to work with.”
Another gold award recognized the agency’s designs for the Shepherd’s Men, a charitable group that raises funds and awareness for the SHARE Military Initiative at Shepherd Center in Atlanta, Georgia. Shepherd Center is among the top 10 rehabilitation hospitals in the nation, and SHARE offers treatment to post-9/11 veterans who have sustained a traumatic brain injury (including the symptoms of post-traumatic stress) at no cost to veterans or their families. The Shepherd’s Men sold the shirts as part of a fundraiser on the 2018 Outlaw Country Cruise.
“524 has been a dedicated partner since our inception in 2014 when no one had ever heard of us,” said Travis Ellis, the group’s founder. “Every piece they’ve created for our efforts has helped us garner national attention and raise funds and awareness for our mission. We know we can rely on them to create unique designs and look forward to their help as we continue on this journey.”
524 Creative’s final MarCom Gold award acknowledges their pro-bono designs for apparel and other merchandise that raised funds for the Harrison High School Marching Band in Kennesaw, Georgia. The proceeds helped the students attend Bands of America Grand National Championships in Indianapolis, the most prestigious high school marching band competition in the country. The work included a new logo, featuring the school’s “Hoya” bulldog mascot wearing a band “shako” hat, and pieces that incorporated this year’s show theme, “Restricted: Area 51.”
Josh Ray, Director of Bands at Harrison High School, said, “We love the new, fresh designs 524 Creative developed, which increased this year’s spirit wear sales by 400%. We are so grateful for their marketing expertise and support for our program. Because of their hard work, our students got to live out their dreams of performing at Grand Nationals.”