Agency Wins AVA Digital Awards for CID and Public Health Web Videos
All-inclusive marketing agency 524 Creative has won two Gold AVA Digital Awards for the production of two web videos: “Spend the Day on Noonday Creek Trail” for their client Town Center Community Improvement District (CID) and “WIC Program” for Cobb & Douglas Public Health (CDPH). The firm also received an Honorable Mention for the CID’s “South Barrett Reliever” video. 524 Creative has served hundreds of clients, both national and international, since 2005. In the past, the agency has been recognized with awards for branding, videos, web design, content creation, graphic design and social media projects.
524 Creative used videos to illuminate their clients’ unique assets. In the Noonday Creek Trail video, the viewer follows a couple as they zip along the multi-use path to experience the trail’s amenities and special features such as a bike share, park and natural scenery. The WIC video uses the program’s real clients and facilities to highlight their free services like nutrition education, development tracking and breastfeeding support that help women and families grow strong and live healthier lives.
“We are beyond pleased with the video 524 developed for the WIC program,” said Laurie Ross, director of family health management and deputy director of community health at CDPH. “It gives people who are unfamiliar with us a glimpse into how WIC works—putting the health of women and families at the forefront. We are so lucky to have a professional, creative partner in 524, and we’re confident this outstanding video will help us bring more clients into WIC.”
The AVA Digital Awards is an international competition that recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). Judges selected winners from thousands of entries throughout the world whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
Scott Wright, principal and creative director of 524 Creative, said, “It’s amazing to be recognized for our video work, so we’re very thankful to the AVA Digital Awards for this honor. We’re a full-service agency, and we’ve seen video be an effective campaign tool for local organizations who want to show who they are. It’s a pleasure to work with clients who have such a positive impact in the community, and we hope the videos we produce poise them for continued growth and success.”