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Cobb Chamber Top 25 Small Business of the Year


 

Rio Mar Beach Resort

As one of the most influential business advocacy organizations in Georgia, The Cobb Chamber is the only organization in Cobb County dedicated to bringing the community and its leaders together to create jobs and strengthen the economy and quality of life so businesses and the community can achieve more.

The Cobb Chamber partnered with 524 Creative, an award-winning boutique integrated marketing agency in Marietta, Ga., to develop and implement the new brand. The new logo mark features three interlocking squares representing the three core areas of the Chamber: Economic Development, Advocacy and Member Services. The mark also symbolizes the Cobb Chamber’s role as a convener—at the center of the Cobb community, bringing everyone together for the greater good—and represents the “three legs” of the economic development stool: Retention, Recruitment and Entrepreneurship. The tagline “Achieve More” is a bold statement of the brand’s essence communicating its role in helping individuals, companies and organizations achieve more in business and the community while giving a nod to the Chamber’s former tagline, “Be Here. Achieve More.”

“As a member-focused organization with one of the highest retention rates in the nation, it was critical that our rebranding process be based on the feedback and input of our members and leaders in the community. We believe 524 Creative has done an incredible job telling the Chamber’s story in a visual way. The new brand concept balances the excitement and new direction we’re headed with the rich legacy of such a successful Chamber,” says David Connell, president of the Cobb Chamber.

  • Branding
  • Graphic Design, Print/Web
  • Rebranding
  • Creative Direction
 
Cobb Chamber

New Logo

Logo Reveal Video

Cobb Chamber

New Stationery system

Cobb Chamber

New Sales Kit cover

Cobb Chamber

Visual Brand Positioning handout (View the PDF)