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Having a professional athlete volunteer to promote your organization is an opportunity that most only dream about. When Erik Coleman, #26 of the Atlanta Falcons, agreed to be the face of Atlanta Blood Services, the team was thrilled and wanted to seize the opportunity to drive blood donations at both of their Atlanta-based facilities. 524 Creative developed a complete marketing plan, encompassing a professional photo shoot of Erik, a billboard, signage on MARTA at key locations including the Georgia Dome station, and other advertising and marketing materials encouraging blood donations.
- Copywriting
- Graphic Design
- Photo Manipulation
- Public Relations
- Media Buying

Pier Sign

Billboard
- Marketing Plan
- Billboard
- Sponsorship/Donor Packet
- Advertising
- Media Buying and Schedule
2010 Print Communicator Award